Zertifizierte Weiterbildung (Wildner Akademie)

→ Zertifikat Download PDF (260kb)

Online Publishing (Note: 93%)

• Inhaltsstrukturierung mit HTML und HTML5
• Formatierung und Gestaltung mit CSS
• Bildbearbeitung mit Adobe Photoshop
• Responsive Webdesign
• W3-konforme Webinhalte erstellen | Webstandards
• Online Publishing mit WordPress
• Grundlagen Javascript
• Grundlagen Medienrecht
• Aufbau | Planung | Konzeption | Website-Management
• Suchmaschinenoptimierung (SEO)
• Usability | User Experience
• ...

Online Marketing (Note: 98%)

• Die "Google-Welt"
• Suchmaschinen und Ergebnisseiten (SERPs)
• Zielgruppenbestimmung
• Keyword Findung
• Suchmaschinenoptimierung (SEO)
• User Experience | Usability | Conversion
• Tracking und Monitoring | Google Analytics
• Suchmaschinen Marketing (SEA + SEM)
• Online-Werbung | Google AdWords
• Affiliate | Partnerprogramme | Sponsored Links
• E-Mail Marketing | Landing Pages
• Permission Marketing (Double Opt-in, Opt-out)
• Social Media Marketing
• Content Managent Systeme (CMS)
• User Generated Content | Corporate Blogs
• Performance Marketing | KPI
• ...

Social Media & Content Marketing (Note: 93%)

• Kampagnenmanagement | Kommunikation & Dialog
• Workshops mit Adobe InDesign
• Community-Marketing | Community-Entwicklung
• Social Media Guidelines + Strategien
• Social Media Marketing + Optimization (SMM + SMO)
• Social Media Monitoring | Management
• Strategien und Taktiken, Timing
• Wettbewerbsanalyse
• Strategische und operative Tools
• Tracking, Analytics & Insights
• Datenschutz und Privatsphäre
• Corporate Blogs | Magazine | WordPress
• Content Marketing | Recherche und Erstellung von Onlinebeiträgen
• Werbung | Advertising im Social Web
• ...

Certified training

Online Publishing (Result: 93%)

• Content Structuring with HTML and HTML5
• Formatting and Design with CSS
• Image editing with Adobe Photoshop
• Responsive Web Design
• Create W3-compliant Web Content | Web Standards
• Online Publishing with WordPress
• Basics Javascript
• Fundamentals of Media Law
• Construction | Planning | Conception | Website Management
• Search Engine Optimization (SEO)
• Usability | User Experience

Online Marketing (Result: 98%)

• The "Google World"
• Search Engines and Result Pages (SERPs)
• Targeting
• Keyword finding
• Search Engine Optimization (SEO)
• User Experience | Usability | Conversion
• Tracking and Monitoring | Google Analytics
• Search Engine Marketing (SEA + SEM)
• Online Advertising | Google AdWords
• Affiliate | Affiliate Programs | Sponsored Links
• Email Marketing | Landing Pages
• Permission Marketing (double opt-in, opt-out)
• Social Media Marketing
• Content Managed Systems (CMS)
• User Generated Content | Corporate Blogs
• Performance Marketing | KPI

Social Media & Content Marketing (Result: 93%)

• Campaign Management | Communication & Dialog
• Workshops with Adobe InDesign
• Community Marketing | Community Development
• Social Media Guidelines + Strategies
• Social Media Marketing + Optimization (SMM + SMO)
• Social Media Monitoring | Management
• Strategies and Tactics, Timing
• Competitive Analysis
• Strategic and operational Tools
• Tracking, Analytics & Insights
• Data protection | Privacy
• Corporate Blogs | Magazine | WordPress
• Content Marketing | Research and creation of online contributions
• Advertising | Advertising on the social web